What we're saying is; hit it with a hammer... wetting it with WD40 will not hurt if that's what you have in your garage already... the main thing is, to hit it, not tap it, or nudge it, but really hit it. hit it on the brake pad contact area, and hit it on the flat area where it mounts to the hub, since that's where it's actually stuck. WHEN it comes off, make sure you clean off all the new brake parts with brake cleaner, and it wouldn't hurt to put a little antiseize on the face of the hub before you put it all back together. Also make sure your guide bolts on your calipers are sliding smoothly, or your new rotors will be warped in no time.
Most importantly... Hit it hard. Seriously. This stumped me the first time I did my rear brakes... breezed through the fronts, and stalled on the frozen discs on the rear. Now I do them while I'm asleep.